Tiếng Việt- 1 Decree No. 98/2017/ND-CP dated August 18, 2017, defining the functions, tasks, powers and organizational structure of Ministry of Industry and Trade
- 2 Law No. 05/2017/QH14 dated June 12, 2017, on foreign trade management
- 3 Decision No. 30/2019/QD-TTg dated October 08, 2019 on promulgating the Regulation on Development, Management and Implementation of the Vietnamese National Brand Program
- 4 Circular No. 33/2019/TT-BCT dated November 22, 2019 prescribing the criteria of the Vietnamese National Brand Program
| MINISTRY OF INDUSTRY AND TRADE OF VIETNAM | THE SOCIALIST REPUBLIC OF VIETNAM |
| No. 25/2021/TT-BCT | Hanoi, December 20, 2021 |
CIRCULAR
AMENDMENTS TO SOME ARTICLES OF CIRCULAR NO. 33/2019/TT-BCT DATED NOVEMBER 22, 2019 OF THE MINISTER OF INDUSTRY AND TRADE OF VIETNAM ON CRITERIA OF VIETNAMESE NATIONAL BRAND PROGRAM
Pursuant to the Law on Foreign Trade Management of Vietnam dated June 12, 2017;
Pursuant to the Government’s Decree No. 98/2017/ND-CP dated August 18, 2017 on functions, tasks, powers and organizational structure of the Ministry of Industry and Trade of Vietnam;
Pursuant to the Government’s Decree No. 28/2018/ND-CP dated March 01, 2018 elaborating the Law on Foreign Trade Management of Vietnam regarding some measures for foreign trade development;
Pursuant to the Prime Minister’s Decision No. 30/2019/QD-TTg dated October 08, 2019 development, management and implementation of the Vietnamese National Brand Program;
At the request of the Director General of the Vietnam Trade Promotion Agency;
The Minister of Industry and Trade of Vietnam hereby promulgates a Circular on amendments to some articles of Circular No. 33/2019/TT-BCT dated November 22, 2019 of The Minister of Industry and Trade of Vietnam on criteria of Vietnamese National Brand Program.
...
...
...
1. Clause 3 Article 3 is amended as follows:
3. Contents of the schemes shall be consistent with contents of the Vietnam National Brand Program; specified in Appendix No. 1a issued with this Circular.
2. Point a Clause 2 Article 6 is amended as follows:
a) It is an enterprise established under Vietnamese law. Vietnamese organizations and individuals hold more than 50% of the charter capital or total ordinary shares of the enterprise.
In case the enterprise does not meet the criteria for capital but its product shows unique elements and contributes to the improvement of the image and value of the “Vietnamese National Brand” title, the Vietnamese National Brand Council shall consider and decide".
Article 2. Amendments to some Appendices of Circular No. 33/2019/TT-BCT dated November 22, 2019 of the Minister of Industry and Trade on criteria of Vietnamese National Brand Program.
1. Amend Appendix No. 1a - Contents of the schemes of Vietnamese National Brand Program before Appendix No. 1 issued together with Circular No.33/2019/TT-BCT dated November 22, 2019 of the Minister of Industry and Trade of Vietnam on criteria of Vietnamese National Brand Program.
2. Replace Appendix No. 2 issued together with Circular No. 33/2019/TT-BCT dated November 22, 2019 of the Minister of Industry and Trade on criteria of Vietnamese National Brand Program by Appendix No. 2 - Criteria of “Vietnamese National Brand” title issued together with this Circular.
Article 3: Entry into force
...
...
...
2. Difficulties that arise during the implementation must be reported to the Ministry of Industry and Trade of Vietnam for consideration.
THE MINISTER OF VIETNAM
Nguyen Hong Dien
APPENDIX NO. 1a
CONTENTS OF SCHEMES OF VIETNAMESE NATIONAL BRAND PROGRAM
(Issued together with Circular No. 25/2021/TT-BCT dated December 20, 2021 of the Minister of Industry and Trade of Vietnam on amendments to some articles of Circular No. 33/2019/TT-BCT)
I. RAISE SOCIETY’S AWARENESS OF THE ROLES OF BRAND IN MANUFACTURE, TRADE AND INVESTMENT
1. Formulate objectives and strategies from time to time
...
...
...
a) Survey, research, evaluate and make thematic reports on the domestic and foreign Vietnam National Brand Program;
b) Organize desk research, evaluation, foreign field research and make thematic reports on international experience of the development, management and implementation of Vietnamese National Brand Program;
c) Make a general report on the objectives and strategies for formulating, developing and promoting the national image and “Vietnamese National Brand” title;
d) Organize seminars and conferences to get opinions of related parties
dd) Declare reports on research in the form of print, electronic publications or declare these reports at conferences, seminars, training courses.
2. Develop the Program’s criteria
The units that are in charge of carrying out the schemes shall:
a) Survey, research, evaluate and make thematic reports on amendments to the Program’s criteria
b) Organize desk research, evaluation, foreign field research and make thematic reports on international experience of the implementation of Vietnamese National Brand Program’s criteria
...
...
...
d) Organize seminars and conferences to collect opinions of relevant parties
dd) Declare reports on research in the form of print, electronic publications or declare these reports at conferences, seminars, training courses.
3. Protect intellectual property rights for the logo and identity of domestic “Vietnamese National Brand” title
The units that are in charge of carrying out the schemes shall:
a) Hire consultants to compile the protection registration dossiers;
b) Register protection of intellectual property objects; amend and extend the validity of the protective certificates;
c) Complain, resolve complaints about intellectual property rights.
4. Protect intellectual property rights for the logo and identity of foreign “Vietnamese National Brand” title
The units that are in charge of carrying out the schemes shall:
...
...
...
b) Interpret, translate documents;
c) Register protection of intellectual property objects; amend and extend the validity of the protective certificates;
d) Amend documents and provide explanation during the process of registration of protection of intellectual property rights;
dd) Organize seminars and conferences to collect opinions of relevant parties
e) Complain and resolve complaints about intellectual property rights.
II. ENHANCE CAPACITY FOR FORMULATION, DEVELOPMENT AND MANAGEMENT OF BRAND OF ENTERPRISES TO MEET THE PROGRAM’S CRITERIA
1. Support enterprises in development of products that meet the criteria of “Vietnam National Brand” title
The units that are in charge of carrying out the schemes shall:
a) Research and evaluate the need and applicability of criteria for “Vietnam National Brand” title at the enterprises
...
...
...
- Organize seminars and conferences to declare the results of research and evaluation;
- Declare reports on research in the form of print, electronic publications or publicize these reports at conferences, seminars, training courses.
b) Disseminate and provide information to enterprises
- Promote the Program’s criteria by offline.
- Promote the Program’s criteria by online.
c) Train and consult to enterprises that are developing products.
- Promote, invite organizations and enterprises to participate in seminars, conferences and training courses.
- Compile training contents;
- Hire lecturers, reporters, consultants;
...
...
...
- Rent online training courses platforms, decorations, equipment and tools for training courses; create accounts of lectures and students; digitalize lessons; create and input data of contents of training courses in order to test training programs;
- Inspect, evaluate results and print, issue certificates (if any).
2. Support enterprises in development and protection of domestic and foreign "Vietnam National Brand” title
The units that are in charge of carrying out the schemes shall:
a) Advise enterprises about the formulation or development of the Brand;
- Research, evaluate and make thematic reports on the needs for formulation and development of the Brand.
- Develop and publish documents; disseminate information to instruct enterprises in the form of prints, electronic publications or declare them at conferences, seminars, training courses.
b) Advise domestic and foreign enterprises about protection of intellectual property rights to
- Research, evaluate and make thematic reports on the needs for protection of intellectual property rights;
...
...
...
c) Organize events, seminars and conferences, training course
- Carry out dissemination of information through via mass media;
- Invite organizations and enterprises to participate in seminars conferences and training course;
- Compile training contents;
- Hire lecturers, reporters, consultants; interpreters and translators;
- Rent the hall, decorations, equipment; print documents, stationery and provide tea break;
- Rent online training platforms, decorations, equipment and tools for training; create accounts of lectures and students; digitalize lessons; create and input data of training contents in order to test training programs;
- Inspect, evaluate results and print, issue certificates (if any).
III. PROMOTE VIETNAMESE NATIONAL BRANDS IN CONNECTION WITH PRODUCTS AWARDED “VIETNAMESE NATIONAL BRANDS” TITLE
...
...
...
The units that are in charge of carrying out the schemes shall:
a) Develop the contents, plans and communication strategies in order to promote “Vietnam National Brand” title from time to time;
b) Organize seminars and conferences to collect opinions of relevant parties
c) Declare reports on research in the form of print, electronic publications or declare these reports at conferences, seminars, training courses.
2. Conduct market research to identify the orientation for marketing communication activities;
The units that are in charge of carrying out the schemes shall:
a) Collect information and data on domestic and foreign market;
b) Hire organizations and research experts; make thematic reports;
c) Organize seminars and conferences to collect opinions of relevant parties
...
...
...
The units that are in charge of carrying out the schemes shall:
a) Design, create and promote promotional contents;
b) Disseminate information through domestic and foreign mass media;
c) Disseminate information at domestic and foreign diplomatic, economic, trade, trade promotion - investment - tourism events
- Disseminate information via mass media;
- Invite organizations and enterprises to participate in seminars, conferences and training course;
- Organize conferences, seminars, forums, parades, exhibitions and other events;
- Organize fairs and exhibitions; organize opening ceremony and relevant events according to regulations of fairs and exhibitions;
- Rent online platforms, internet..
...
...
...
The units that are in charge of carrying out the schemes shall:
a) Design and create promotional contents; promote these contents via mass media and trade promotion events;
b) Register, build, develop and upgrade the multilingual web portals and application software for the Program; rent a server and maintain a domain name; train and direct the method of use.
5. Organize seminars, conferences, forums to promote the Program domestically and overseas.
The units that are in charge of carrying out the schemes shall:
a) Disseminate information via mass media;
b) Invite organizations and enterprises to participate in seminars, conferences, forums;
c) Rent the hall, decorations, equipment, stage, receptionists, reporters, MC, interpreters, translators; print documents, stationery and provide tea break;
Rent online platforms, internet..
...
...
...
The units that are in charge of carrying out the schemes shall:
a) Design, create promotional contents of the Program and products that are awarded the “Vietnamese National Brand” title.
b) Organize trade promotion events
- Disseminate information about via mass media;
- Invite organizations and enterprises to participate in trade promotion events;
- Organize conferences, seminars, forums, parades, exhibitions and other events;
- Organize fairs and exhibitions; organize opening ceremony and relevant events according to regulations of fairs and exhibitions;
- Rent online platforms, internet.
7. Organize award ceremonies to introduce the products that are awarded the “Vietnamese National Brand” title.
...
...
...
a) Appraise application for the “Vietnamese National Brand” title.
- Evaluate application for the “Vietnamese National Brand” title.
- Evaluate credit rating index of application for the “Vietnamese National Brand” title.
- Evaluate the brand awareness.
- Evaluate finance of application for the “Vietnamese National Brand” title.
- Organize actual appraisal in the enterprises
b) Organize Press Conference/Meeting to introduce and provide information about the award ceremonies
- Promote, invite organizations and enterprises to participate in the Press Conference/Meeting;
- Design, create and promote promotional contents of events;
...
...
...
- Rent online platforms, internet.
c) Organize audience
- Design, create and promote promotional contents of events;
- Rent the hall, decorations, equipment, stage and vehicles
d) Award ceremonies to introduce the enterprises whose products are awarded the “Vietnamese National Brand” title.
- Design, create and promote promotional contents of Vietnamese National Brand Program and the enterprises whose products are awarded the “Vietnamese National Brand” title.
- Disseminate information, invite organizations and enterprises to participate in the Award ceremonies;
- Rent the hall, decorations, equipment, stage, receptionists, reporters, MC, arts, interpreters, translators; print documents, stationery and provide tea break;
- Publicize on TV, electronic newspapers and online platforms
...
...
...
IV. RELEVANT ACTIVITIES
1. The managing organization of the unit shall be responsible for carrying out activities specified in this Appendix including post, telephone, stationery, business fee for the staffs who organize and hire consultants on bidding.
2. The relevant activities shall comply with regulations of the Law in order to carry out activities specified in this Appendix.
APPENDIX NO. 2
CRITERIA OF “VIETNAMESE NATIONAL BRAND” TITLE
(Issued together with the Circular No. 25/2021/TT-BCT dated December 20, 2021 of The Minister of Industry and Trade on amendments to some articles of Circular No. 33/2019/TT-BCT))
No
Criterion
Basis of assessment
...
...
...
Total maximum score for each criterion
1
Criterion 1: Quality
300
1.1
Implementation and maintenance of the ISO 9001 quality management system.
Duration of implementation
...
...
...
1.2
Implementation and maintenance of the advanced quality management system (ISO 14001, ISO 22000, ISO 17025, SA 8000, OHSAS 18001, HACCP, GMP, VietGap, Global Gap, etc. or equivalent)
Number and duration of implementation
60
1.3
Declaration of the quality of products according to regulations of the Law.
Sufficiency of declaration of applied standards/ declaration of conformity/ certificate of standards/certificate of conformity of products
...
...
...
1.4
Investment in quality maintenance.
Investment rate is higher than that of enterprises in the same industry for at least 02 years prior to the assessment year
60
1.5
Quality awards
Number and rank of awards for the quality domestically and overseas.
...
...
...
2
Criterion 2: Innovation
180
2.1
Incentive policy for innovation
Detailed incentive policy for innovation with public and transparent evaluation and recognition
...
...
...
2.2
New innovation or idea has been deployed in the enterprise for 2 consecutive years period to the assessment year
List of new ideas and achievements earned from application of such ideas, and detailed assessment of outcomes
20
2.3
Research and development (R&D)
Availability of a R&D unit and its specific roles and functions and achievements
...
...
...
2.4
Investment in research and development (R&D)
Rate of investment in R&D is higher than that of other enterprises in the industry The enterprises establish science and technology funds. Provide full information on all R&D activities carried out for 2 consecutive years prior to assessment years
20
2.5
Training
Training contents meet requirements of workforce performance and development, and quantity of training courses
...
...
...
2.6
Intellectual property acquired from the product
Number of intellectual property under protection
20
2.7
Adoption of new technologies and solutions
Active search and adoption of new technologies and clean and eco-friendly technologies; impact of new technologies on
...
...
...
- Enhancement of the effective supervision and management
- providing convenience for customers in the service process
- process standardization innovation
20
2.8
Innovation awards
Number and rank of domestic and international awards received
20
...
...
...
3
Criterion 3: Pioneering spirit
520
3.1
Enterprise vision
Enterprise vision is understandable, concise, practical and consistent with enterprise's strategy and core values
20
...
...
...
3.2
Enterprise’s core values
Contents are coherent and suitable to (1) customers, (2) industry's characteristics and (3) enterprise’s conditions and to enterprise’s vision, strategy and core values
20
3.3
Enterprise’s business strategy
Contents are understandable, adequate and consistent with enterprise’s vision and core values
20
...
...
...
3.4
Human resource development plan
The plan has detailed objectives and comprehensive contents with transparent policies for reward, recognition and benefits
20
3.5
Awards granted to enterprise’s leader(s)
Number and rank of domestic and international awards received
20
...
...
...
3.6
Brand vision
Brand vision is concise, understandable, practical and suitable to product brand positioning objectives and strategy
20
3.7
Brand vision
Brand promise is coherent and properly elaborated, showing long-term commitment to brand differentiation and honest success
20
...
...
...
3.8
Brand positioning
Clear and sound brand positioning strategy that is suitable to the target segment(s) and brand promise
20
3.9
Brand protection
Consistent and efficient protection of brand-related intellectual property; and adequate employment of brand protection tools
20
...
...
...
3.10
Internal branding
Communication is clear and consistent with (1) brand vision, (2) brand promise, (3) brand positioning statement; and communication tools are employed
20
3.11
External branding (Brand marketing and communications)
Communication is clear and consistent with (1) brand vision, (2) brand promise, (3) brand positioning statement; appropriate marketing and communication activities are carried out; there are grounds for selecting marketing and communication forms; and methods to measure performance of marketing and communication activities
30
...
...
...
3.12
Brand awareness
Consumer’s brand awareness
100
3.13
Credit ranking
According to rankings from the State Bank
100
...
...
...
3.14
Financial assessment
Percentage of product’s revenue
20
Sales growth rate of product’s revenue
10
Debt to total assets ratio
...
...
...
Debt to equity ratio
10
Long-term debt to equity ratio
10
Net profit margin
10
...
...
...
Return on assets
10
Return on equity
10